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Every chart and number in the dashboard is built from the same set of metrics, time windows, and scopes. This page explains what they mean so you can read any view with confidence — the Overview, an account, a creator, or a video.

Metrics

CreatorAudit collects these metrics:
  • Views — how many times content was viewed.
  • Plays — how many times a video started playing.
  • Followers — an account’s follower count.
  • Likes — likes on a post.
  • Comments — comments on a post.
  • Shares — shares of a post.
  • Saves — saves of a post, where the platform reports them.
  • Engagement rate — engagement relative to views.

Engagement rate

Engagement rate = (likes + comments + shares) / views.
Wherever engagement rate appears, hover the value for a tooltip explaining the calculation.

Time windows

Charts and windowed metrics use a period selector. Most views offer 7d / 30d / 90d, and the tables add a custom range so you can pick your own start and end dates. The metric columns and charts update to reflect whatever window you choose.

Period-over-period change

KPI cards on the Overview show a period-over-period change %. This compares the current window against the immediately preceding window of the same length, so a green or red change tells you whether a metric is trending up or down. Each KPI card also draws a sparkline of the trend.

Scopes

The same metrics are available at four scopes, each with its own time-series chart:
  • Account — one tracked profile. See Track accounts.
  • Video — one post, account-discovered or individually tracked. See Track videos.
  • Creator — all accounts in a creator, rolled up together.
  • Organization — your whole workspace, summarized on the Overview.
Pick the scope that answers your question: a single video’s trajectory, an account’s growth, a creator’s combined reach, or your organization’s headline numbers.

Get the same data via the API

Every chart in the dashboard is also available through the public API, so you can pull these metrics and time series into your own tools.

Quickstart

Create an API key and make your first request.

API reference

Base URL, authentication, pagination, and errors.