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A creator is your own grouping of one or more accounts. Use creators to model a single person or brand that posts across multiple profiles — for example, one Instagram account and one TikTok account. Metrics roll up across all of a creator’s accounts, so you read one combined view instead of several. Open the Creators page from the sidebar.

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Create a creator

1

Open the add-creator modal

On the Creators page, click Add creator.
2

Name it

Enter a name for the creator and save.
3

Link accounts

Add accounts to the creator from its row or its detail page. You can also assign an account to a creator when you add the account.
When you have no creators yet, the page shows an empty state with a call to action to create your first one.

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The creators table

The table lists every creator with:
  • Name.
  • Status — active or paused.
  • Connected-accounts count.
  • Total followers across its accounts.
From each row you can pause or resume, edit (rename), and add an account inline. Select multiple rows to bulk delete. Click a row to open the creator detail page.

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Pause and resume

Pausing a creator pauses every account connected to it. Resume to start collecting again. This is the quickest way to stop tracking a whole group at once without deleting anything.
Pausing acts on the creator’s accounts. To pause a single profile independently, manage it on the account instead.

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Creator detail

Click a row to open the creator detail page. It includes:
  • A header with the creator’s name and status.
  • A 7d / 30d / 90d selector.
  • A time-series chart that aggregates all of the creator’s accounts.
  • A grid of connected account cards.
  • An Add account action to link a new account to the creator.
For how the rolled-up metrics and windows are calculated, see Read analytics.